Google's 200 Position Factors: The Complete List
You Probably already know that Google uses about 200 ranking things in their algorithm...
However, What the hell are they?
Nicely Today you're in for a treat because I've put together a complete list.
Some are proven.
Some Are contentious.
Others are SEO nerd speculation.
Ancient Updates Page Updates:
How Frequently has the page been updated over time? Daily, weekly, every 5-years? Frequency of page updates also play a role in freshness.
Number Of Internal Links Pointing to Page:
The Number of internal hyperlinks to a webpage indicates its importance relative to other webpages on the website.
Recency Of Content Updates:
Google Caffeine update favors recently updated content, especially for time-sensitive hunts. Highlighting this factor's importance, Google reveals the date of a page's last update for certain pages:
Keyword in H2, H3 Tags:
Having Your keyword seem as a subheading in H2 or H3 format could be another feeble correlation signal. Moz's panel agrees:
Keyword Word Order:
An Exact match of a searcher's keyword in a page's content will normally rank better than the exact same keyword phrase in a different sequence. For example: think about a look for: "cat shaving techniques". A webpage optimized for the phrase "cat shaving methods" will rank greater than a page optimized for "techniques for shaving a cat". This is a great illustration of why keyword research is really, really important example here seo services mississauga.
Person Editors:
Even though Never supported, Google has filed a patent for a system which enables human editors to influence the SERPs.
Keyword Prominence:
Having A keyword appear in the very first 100-words of a page's content is apparently a significant relevancy signal.
Priority Of Page in Sitemap:
The Priority a webpage is given through the sitemap.xml file may influence ranking.